Hi! I'm Lucy.
I craft words that move people. From a quiet nudge of curiosity to a bold, urgent call to action. As a senior copywriter, content editor, and creative strategist, I work with fundraising agencies, NGOs, and purpose-driven brands to tell (and build) stories that connect, persuade, and spark lasting change.
Specialising in direct mail appeals and integrated campaigns, I bring a wealth of experience, a kooky creative eye, a good sense of strategy and a deep understanding of how to build a case for support. Whether it’s a donor newsletter, legacy proposition, or multi-channel launch, I help organisations find the human emotion and shape it into something unforgettable.
Peruse my e-book and see for yourself.
Services
🖊️ Copywriting
From fundraising appeals and impact reports to digital ads, web copy and social media content, I craft words that convert and resonate.
🎯 Messaging & Brand Strategy
I help shape brand propositions, tone of voice guides, and messaging frameworks to ensure everything you say feels consistent, authentic, and powerful.
🌱 Concept Development
Working from big ideas down to the last detail—campaigns, creative concepts, and narratives that break through the noise.
🤝 Collaborative Partner
Whether you’re a small nonprofit or a big brand, I bring curiosity, creativity, and strategy to every project.
⭐ *NEW: RETAINER SERVICES
Book my time for a few set days per month to secure access to my reliable, consistent creative copywriting support.
The most cost-effective way to work with me.
A glimpse
Portfolio
It’s easier to do great work when you believe in what you do. That's why 90% of my work is with non-profits striving to make a difference. Take a look at some real-world examples of the results you can expect when you work with me.
About Me
I’m a British writer based in Spain, a creative storyteller, and Mother to four young children. I juggle a lot and I do it all with a thirst for striving for a better world for the next generation. And coffee, I'm always thirsty for good coffee.
My Skills
We all have our strengths. I’ve perfected mine so you can focus on yours.
Get in touch to find out how I can help.
Say hello
Shoot me a message if you need an experienced copywriter, an editor with a trained eye or to simply connect and have a meaningful conversation about life.
Especially that.
