Hi! I'm Lucy Leonard.
I craft words that move people. From a quiet nudge of curiosity to a bold, urgent call to action. As a senior copywriter, content editor, and creative strategist, I work with fundraising agencies, NGOs, and purpose-driven brands to tell (and build) stories that connect, persuade, and spark lasting change.
Specialising in direct mail appeals and integrated
campaigns, I bring a wealth of experience, a kooky creative eye, a good sense of strategy and a deep understanding of how to build a case for support. Whether it’s a donor newsletter, legacy proposition, or multi-channel launch, I help organisations find the human emotion and shape it into something unforgettable.
A glimpse
Portfolio
It’s easier to do great work when you believe in what you do. That's why 90% of my work is with non-profits striving to make a difference. Take a look at some real-world examples of the results you can expect when you work with me.
About Me
I’m a British writer based in Spain, a creative storyteller, and Mother of three young children. I juggle a lot and I do it all with a thirst for striving for a better world for the next generation. And coffee, I'm always thirsty for good coffee.
My Skills
We all have our strengths. I’ve perfected mine so you can focus on yours.
Get in touch to find out how I can help.
Say hello
Shoot me a message if you need an experienced copywriter, an editor with a trained eye or to simply connect and have a meaningful conversation about life.
Especially that.