About Me

For over 15 years, Lucy has been crafting words and shaping ideas that move people—from a quiet nudge of curiosity to a bold, urgent call to action. As a senior charity copywriter, she specialises in emotionally resonant storytelling and integrated campaigns across both print and digital. Her work spans direct response, legacy fundraising, brand positioning, and everything in between.

Whether she’s leading a multi-channel campaign from concept to launch, developing a compelling legacy proposition, or transforming a 60-page whitepaper into a punchy one-pager, Lucy brings clarity, creativity, and purpose to every project. From big-picture strategy to sharp execution, she crafts content that meets objectives and connects with real people.

Lucy has partnered with some of the sector’s most respected names—including Oxfam GB, NSPCC, Amnesty International, Christian Aid, Comic Relief, Shelter, RSPCA, and many more—either directly or through collaborations with leading fundraising agencies. 

Her legacy and gifts in wills work includes high-performing campaigns for Christian Aid, Dogs Trust, and several NHS Charity Trusts, all of which exceeded income targets.

Digital work includes email welcome journeys for Scope, Mines Advisory Group, Refugee Council, Abortion Support Network, Meta ad campaigns for the likes of Leukaemia UK and paid social FB ads for Wellbeing of Women among many others. 

Recent projects include a legacy fundraising DM pack for Christian Aid, a Gifts in Wills brochure for The Donkey Sanctuary, and a suite of legacy and in-memory materials for Manchester Foundation Trust Charity (NHS). 

With every brief, Lucy’s focus is on helping causes be seen, heard, and supported—by the people who matter most.