I write the words that move people to give.
Senior charity copywriter with 18 years in direct mail, legacy, digital and integrated campaigns. I work with fundraising agencies and directly with charities including Oxfam, NSPCC, Amnesty International and Christian Aid.
Charities and brands I've written for
Directly or through leading fundraising agencies.
A legacy pack that drew nearly 250 responses in two weeks.
A story-led legacy mailing to warm supporters. Nearly 250 heartfelt responses arrived in the first two weeks: pledged gifts, cash donations and supporters engaging with Christian Aid's long-term vision.
Christian Aid, Beacon of Hope legacy pack. Legacy prospects DM · 2023

Selected work
What I write
From a quiet nudge of curiosity to a bold, urgent call to action, in print and on screen.
Direct mail appeals
Cold, warm and emergency appeals, from the outer envelope to the reply form.
Legacy and gifts in wills
Legacy propositions, prospect packs, brochures and in-memory giving.
Integrated campaigns
Multi-channel campaigns taken from concept to launch.
Paid social and digital ads
Meta and paid social ads, text-to-give and lottery creative.
Email journeys
Welcome journeys for Scope, MAG, Refugee Council and Abortion Support Network.
Reports and guides
Annual reports, white papers and supporter reports, including turning a 60-page white paper into a punchy one-pager.
Tone of voice and positioning
Style guides, TOV work and brand positioning.
Scripts and voiceover
Film scripts and voiceovers for charities and brands.
Scripts and voiceover
Films I've written for charities and brands. Each opens on YouTube.
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CentrepointYou Saw MeCelebrating supporters who, through their kindness and faith in young people, gave them a turning point away from homelessness.
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National Book TokensGive a gift beyond wordsChristmas voiceover: giving a book token means giving the joy of choosing, and of visiting a bookshop.
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MencapThe power of loveA Valentine's film: love doesn't discriminate, and puts us all on an equal playing field.
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MencapLook Beyond the LabelMencap's Young Ambassadors challenge negative perceptions of people with a learning disability.
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Virtual InternshipsPlatform launchAnnouncing the new Virtual Internships website and platform experience.
Kind words
Lucy's ability to turn even the most mundane text into emotionally resonant copy is nothing short of magic.
Her writing is intuitive, powerful and evocative, in short everything one could wish for from a copywriter. From the day she joined my team at Mencap she showed passion and initiative, tackling complex and challenging projects such as the annual report and the ‘Hear My Voice’ campaign with enthusiasm. Her creative vision proved invaluable in group brainstorming sessions and her commitment to quality ensured the resulting work consistently surpassed expectation. Perhaps Lucy's best trait, however, is her disposition. She approached internal and external stakeholders alike with kindness and sensitivity, helping to build the reputation of a newly formed creative team following a massive period of change. I would not hesitate to hire Lucy again should the opportunity arise. She would be an incredible asset to any organisation.
We've worked with Lucy on a number of fundraising campaigns and she has been brilliant. She has a wonderful way with words, quickly gets to grips with the brief and is so quick and responsive to our feedback. We love working with her, thank you Lucy.
Lucy was an absolute dream to have on board for our Christmas appeal letter. From the moment that we provided the brief, Lucy was incredibly engaged with what we wanted to do, and her own expertise was invaluable to us throughout the whole process. The copy that Lucy provided was not only beautiful, but on brand and very impactful – we know that our supporters are going to really connect with it. I would highly recommend Lucy's services!
Lucy did a fantastic job writing the copy for our Christmas Appeal. I was really impressed with how swiftly she was able to turn around a large amount of copy. My colleagues and I were very impressed with the quality of the work she produced. She was open to meeting with me to discuss our feedback, was proactive and willing to go the extra mile to help with any final edits even after the last round of copy was delivered to us. Thank you Lucy and I hope we can work on another project again soon.
Lucy was copywriter on our Christmas Appeal and Reminder 2025. She was excellent to work with and highly skilled at writing powerful fundraising copy. We are looking forward to working together in the future. Thanks so much Lucy :)
I've had the pleasure of working with Lucy on a number of legacy charity campaigns through an agency – she's always delivered fantastic copy promptly and written with a keen sense of storytelling and purpose. She makes managing multiple content strands a dream. Thank you Lucy!
Lucy is an absolute pleasure to work with! She's quick, proactive, a great communicator and asks all the right questions. Over the past few months she's delivered some excellent copy for us across a whole range of projects – helping us get through a very busy summer. Plus, with her warmth and can-do attitude, she's a joy to be around.
Facing a tight deadline? Rest assured. Lucy is speedy and consistently produces exceptional copywriting for our charity clients. She has great attention to detail and the ability to craft compelling messages to help elevate whatever type of campaign she's working on – from campaigning, to fundraising, from email to social media ads. I would highly recommend Lucy for your copywriting projects!
Lucy is a dream to work with – she works quickly, efficiently and creatively, and always with an eye on what's best for the charity client. She has an eye for good stories, and has helped us create memorable, but most importantly responsive email campaigns and journeys for clients across the sector. I would highly recommend Lucy for any copywriting work.
The Legacy fundraising team has recently worked with Lucy on three copywriting projects, and each has been delivered to such a high standard. Lucy's great to work with, very responsive and understands brilliantly what the job needs.
Lucy is able to drill down to the heart of a message with unfailing enthusiasm, speed and creative flair. She has pushed my own writing forwards and the work she has produced for Mencap is of consistently outstanding quality. Whether it be tackling complex information to make it readable and compelling for an annual report or capturing the essence of a new campaign in a short, snappy headline, Lucy always rises to the challenge with a smile!
Lucy is a talented, hardworking writer with a wealth of cause-led experience. She has helped bring to life numerous charity campaigns for big clients like RSPCA, Centrepoint and Plan UK. She is also a stellar person who added laughter and positivity to the agency. She's a pleasure to work with.
Lucy is a very talented writer who produces really compelling copy. She takes feedback well and has an exceptionally positive, can-do attitude. She's a joy to work with.

About me
I craft words that move people, from a quiet nudge of curiosity to a bold, urgent call to action. As a senior copywriter, content editor and creative strategist, I work with fundraising agencies, NGOs and purpose-driven brands to build stories that connect, persuade and spark lasting change.
I've been a charity copywriter for 18 years. I specialise in emotionally resonant storytelling and integrated campaigns across print and digital: direct response, legacy fundraising, paid social, annual reports, tone of voice, brand positioning and everything in between.
I've partnered with some of the sector's most respected names, including Oxfam GB, NSPCC, Amnesty International, Christian Aid, Comic Relief, RSPCA, UNHCR, Theirworld and RNID, either directly or through leading fundraising agencies. My legacy work for Christian Aid, Dogs Trust and several NHS charity trusts exceeded its income targets.
Whether I'm leading a campaign from concept to launch, developing a legacy proposition, or turning a 60-page white paper into a punchy one-pager, my focus is the same: helping causes be seen, heard and supported by the people who matter most.
- Experience
- 18 years in charity copy
- Works with
- Agencies and charities
- Specialisms
- DM, legacy, integrated
Got a brief? Let's talk.
I'm always happy to have an informal chat about what you need, whether it's one appeal or a whole campaign.












